About Arreis
Built for the
Opportunity
Arreis is a Performance Design firm for automotive retail, specializing in the in the intentional design of how a dealership's facility and operations perform as one, before they are experienced by customers, employees, or the market.
A dealership's facility project creates a rare moment when expectations shift and people become open to new ways of working. The future of the dealership can still be intentionally shaped. Not simply by what gets built, but by how the dealership is designed to operate, compete, and be recognized within it.
The architectural blueprint is always on the table. The operational blueprint rarely is.
One defines the facility. The other defines how it performs: how the design shapes the way the team works, how the placement of every element drives efficiency and convenience, and how the environment shapes the impression the dealership creates before the doors open.
Arreis designs the second blueprint.
by design
01
The Building Is Not the DIFFERENTIATOR
A new facility raises expectations and signals a new chapter for the team, the market, and the community it serves. A new building alone does not differentiate.
The facility is the catalyst. The differentiator is the Performance Architecture designed to perform within it.
The Impression WINDOW- ARREIS DESIGNS TO PROTECT
From the moment the doors open, the market is forming an opinion. Every interaction, every touchpoint, every impression shapes the reputation he dealership will carry forward.
That window to intentionally design what those impressions become- does not stay open. The experience, and the performance delivered determine what the market remembers.
DISTINCTION IS DESIGNED, NOT ASSUMED
A Distinctive Dealership is not a byproduct of a beautiful facility. It is the result of every Defining Element. People, Technology, Operations, Product, and Experience. Each purposefully designed to perform as one.
Distinction is not what a building creates. It is what intentional design makes possible.
The Relationship Is the Revenue Strategy
The most valuable outcome of a Distinctive Dealership is not a single transaction. It is what comes after- customers who return, refer others, and remain.
Return. Refer. Remain. These are not aspirations. they are the designed outcomes of a Performance Architecture built to earn them
Revenue follows.
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Kelley Reis
Founder & CEO
With more than two decades of automotive retail and industry experience, Kelley Reis has led dealership operations, facility initiatives, and strategic engagements across franchise organizations throughout the country.
Having served in dealership leadership and later alongside dealers, OEMs, and industry partners, she gained a unique perspective on the relationship between facility investment and long-term operational performance.
Over time, she recognized a consistent pattern. Dealerships were investing millions into facilities designed to represent a higher standard, yet the greatest opportunity extended beyond the building itself. The opportunity was intentionally defining how the dealership would operate, compete, and be remembered.
That realization became the foundation for Arreis. A Performance Design firm buit specifically for automotive retail.
Kelley is Performance Design Specialist, and the originator of Facility Performance Design™ and Operational Experience Design™, the disciplines through which Arreis expands what every facility investment makes possible- bringing possibilities to life, and creating a Distinctive Dealership that earns customers who Return, Refer, and Remain.
Wondering if Arreis is right for your project?
These are the questions that dealers ask us most
We partner with Independent and Franchise Dealers, from mass market to Luxury to Exotic, at any stage of their journey: pre-planning, mid-project or just recently completed- no matter the type of project: new build, remodel, or a freshen up of existing spaces.
Arreis offers 2 core services: Faciltiy Performance Design (FPD)- aligning your facility layout and design intentions with your brand vision to maximize your operational efficiency, design future-proof environments, and minimize costly oversights. Operational Experience Design (OXP)- Activating your people, processes and performance through tailored training and culture programs.
We complement, not compete with architects and OEM programs. Arreis focuses on how to incorporate the functionality of the dealership operations in to the design, and helping them to prepare for a successful opening. We work to ensure the dealerships investment supports theirs and the OEM’s brand vision, and provides the experiential deliverables of the image design at every touchpoint.
Ideally, early. The greatest impact comes when we are involved during planning or design development- but we add value at any phase. Whether you are breaking ground, mid construction, preparing to open, or recently opened; we help your to identify opportunities and operate with confidence- delivering a renewed experience for your team and customers.
In some cases, yes, this is possible, our services are a hybrid, combining, virtual and on-site. Much of our onboarding is done remotely, and some aspects of assessment can also be done remotely, however, workshops are conducted in-person.
This service is tailored specifically for each dealership, based on their project, and desired outcome. The FPD Framework is based on a retainer model, whereas Arreis serves as the dealership’s partner throughout the project. We map operational zones, customer and team journeys, identify efficiency opportunities, and more- culminating actionable design recommendations that enhance performance and experience, leveraging the design to maximize ROI.
The OXP workshop activates culture and connection. We align your leadership team, define service behaviors, and strengthen how your people deliver your brand promise- In-store, online and remotely. It is hands on, high energy, and outcome driven.
Both. Arreis collaborates with the OEM design and facility teams to ensure dealer projects align with brand standards and real-world operational needs. We act as a bridge- translating the design intent into operational performance so everyone wins and there is unity in the brand image.
Yes. Our frameworks scale seamlessly for dealer groups managing multiple brands or locations. Whether it is a flagship store, satellite facility, or multi-rooftop location, Arreis works to help support your facility investment using our framework to help you leverage your faclilty design and redefine your team and customer experience.
Dealers see measurable savings from minimizing costly rework and change orders during construction. Other ROI measurables are through improved customer satisfaction scores, customer feedback- loyalty & retention scores, employee retention, and increased utilization of operating systems. Our goal is simple: turn your facility and your people into performance assets that grow revenue and brand equity.
