About Arreis
Built for the
Opportunity
We believe the greatest opportunity isn't the facility itself. It's intentionally designing how the dealership performs before the market experiences it.
That belief became the foundation for Arreis.
Every dealership project creates a unique moment when expectations shift, people become open to new ways of working, and the future of the dealership can still be intentionally shaped.
While the facility defines the physical environment, the greatest opportunity is designing how the dealership will perform within it.
Arreis exists to design the Operating Standard—the intentional system that connects the dealership's Five Defining Elements—People, Operations, Technology, Product, and Facility—to create one consistent way of operating and, ultimately, One Distinctive Dealership.
Why Arreis is built the way it is
01
The Building Is Not the DIFFERENTIATOR
A new facility changes expectations and signals a new chapter. But the facility alone does not create distinction.
The opportunity is intentionally designing how the dealership will operate, compete, and be recognized.
The facility creates the opportunity. The Operating Standard determines the outcome.
The Impression PERIOD Is Perishable
When a dealership opens or reopens, customers, employees, and the market are paying attention.
The first impressions formed during this period establish expectations, reputation, and operating habits that can influence performance long after opening day.
The window to influence those outcomes does not stay open forever.
Dealers Compete on Experience, Not Inventory
Inventory can be matched. Pricing can be compared. Facilities can be replicated.
What competitors cannot easily duplicate is how consistently a dealership performs.
That distinction is created through the Operating Standard customers experience every time they engage with the dealership.
The Relationship Is the Revenue Strategy
The most valuable outcome is not the transaction. It is the relationship that continues after it.
Customers who Return, Refer, and Remain are not created by chance. They are the result of intentional design.
Revenue follows.
02
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04
Kelley Reis
Founder & CEO
With more than two decades of automotive retail and industry experience, Kelley Reis has led dealership operations, facility initiatives, and strategic engagements across franchise organizations throughout the country.
Having served in dealership leadership and later alongside dealers, OEMs, and industry partners, she gained a unique perspective on the relationship between facility investment and long-term operational performance.
Over time, she recognized a consistent pattern. Dealerships were investing millions into facilities designed to represent a higher standard, yet the greatest opportunity extended beyond the building itself. The opportunity was intentionally defining how the dealership would operate, compete, and be recognized.
That realization became the foundation for Arreis.
Today, Kelley designs the Operating Standard that intentionally connects People, Operations, Technology, Product, and Facility into one Distinctive Dealership—creating customers who Return, Refer, and Remain.
Wondering if Arreis is right for your project?
These are the questions that dealers ask us most
We partner with Independent and Franchise Dealers, from mass market to Luxury to Exotic, at any stage of their journey: pre-planning, mid-project or just recently completed- no matter the type of project: new build, remodel, or a freshen up of existing spaces.
Arreis offers 2 core services: Faciltiy Performance Design (FPD)- aligning your facility layout and design intentions with your brand vision to maximize your operational efficiency, design future-proof environments, and minimize costly oversights. Operational Experience Design (OXP)- Activating your people, processes and performance through tailored training and culture programs.
We complement, not compete with architects and OEM programs. Arreis focuses on how to incorporate the functionality of the dealership operations in to the design, and helping them to prepare for a successful opening. We work to ensure the dealerships investment supports theirs and the OEM’s brand vision, and provides the experiential deliverables of the image design at every touchpoint.
Ideally, early. The greatest impact comes when we are involved during planning or design development- but we add value at any phase. Whether you are breaking ground, mid construction, preparing to open, or recently opened; we help your to identify opportunities and operate with confidence- delivering a renewed experience for your team and customers.
In some cases, yes, this is possible, our services are a hybrid, combining, virtual and on-site. Much of our onboarding is done remotely, and some aspects of assessment can also be done remotely, however, workshops are conducted in-person.
This service is tailored specifically for each dealership, based on their project, and desired outcome. The FPD Framework is based on a retainer model, whereas Arreis serves as the dealership’s partner throughout the project. We map operational zones, customer and team journeys, identify efficiency opportunities, and more- culminating actionable design recommendations that enhance performance and experience, leveraging the design to maximize ROI.
The OXP workshop activates culture and connection. We align your leadership team, define service behaviors, and strengthen how your people deliver your brand promise- In-store, online and remotely. It is hands on, high energy, and outcome driven.
Both. Arreis collaborates with the OEM design and facility teams to ensure dealer projects align with brand standards and real-world operational needs. We act as a bridge- translating the design intent into operational performance so everyone wins and there is unity in the brand image.
Yes. Our frameworks scale seamlessly for dealer groups managing multiple brands or locations. Whether it is a flagship store, satellite facility, or multi-rooftop location, Arreis works to help support your facility investment using our framework to help you leverage your faclilty design and redefine your team and customer experience.
Dealers see measurable savings from minimizing costly rework and change orders during construction. Other ROI measurables are through improved customer satisfaction scores, customer feedback- loyalty & retention scores, employee retention, and increased utilization of operating systems. Our goal is simple: turn your facility and your people into performance assets that grow revenue and brand equity.
