Built to Close
About Arreis
The Gap
Arreis is a performance design firm exclusively for automotive dealerships.
We develop the modernized operating system and customer journey that brings your facility’s design intention to life- transforming a new or reimagined space into a high-performing, experience driven business.
We eliminate the costly sentiments- the oversights and missed opportunities that surface after the doors open and are expense to reverse.
Arreis helps dealers proactively plan for the modern experience the customers of today and tomorrow expect. We help you to open with confidence, clarity, and an operation that matches the investment you are building.
Two services. One outcome. A dealership that operates at the level it was built for.
Why Arreis is built the way it is
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The Building Is Not the Transformation
A new or reimagined facility is not a continuation- it is a reset. A rare opportunity to shed the past, open under a modern identity, and establish a new standard of excellence that leaves yesterday's reputation behind. The dealers who seize this opportunity are the ones Arreis is built for.
The Impression Window Is Perishable
The first six months of opeign ar ethe most powerful in your dealerships lifecycle. This is when you market forms its first impression of who you are, and what is new. It is the window to establish a new identity, a new operating standard, and a new experience that redefines what customers expect from you. That window will close whether you capitalize on it or not. Arreis makes sure you do.
Dealers Compete on Experience, Not Inventory
Every car dealer sells and services vehicles. The only true differentiator is how customers feel when they do business with you. That feeling is designable. We design it.
The Relationship Is the Revenue Strategy
Today’s customer exepcets more than a transaction. They expect efficiency, transparency, and an experience that respects their time and earns their trust. The dealerships that deliver-through modern technology, seamless processes, and genuine human connection-are the ones custoemrs return to, refer others to, and never want to leave. We build the operating standards that make that experience repeatable.
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Kelley Reis
With decades of hands-on experience leading automotive retail operations, facility transformations, and OEM consulting engagement across franchise dealerships- Kelley brings a rare blend of strategic insight and real-world execution.
She has sat in seats of leadership within the store. She knows what the blueprint misses, what opening day exposes, and what it costs when vision and readiness don’t match.
She founded Arreis, because she lived it firsthand- the missed opportunities, the preventable disconnects, the operational details that never made it from concept to floor. The customer journey. The experience touchpoints. The performance gaps that quietly become expensive conversations dealers have after opening day.
Arreis is her answer to that. Built ot close the gaps, before it costs you.
Founder & CEO
Wondering if Arreis is right for your project?
These are the questions that dealers ask us most
We partner with Independent and Franchise Dealers, from mass market to Luxury to Exotic, at any stage of their journey: pre-planning, mid-project or just recently completed- no matter the type of project: new build, remodel, or a freshen up of existing spaces.
Arreis offers 2 core services: Faciltiy Performance Design (FPD)- aligning your facility layout and design intentions with your brand vision to maximize your operational efficiency, design future-proof environments, and minimize costly oversights. Operational Experience Design (OXP)- Activating your people, processes and performance through tailored training and culture programs.
We complement, not compete with architects and OEM programs. Arreis focuses on how to incorporate the functionality of the dealership operations in to the design, and helping them to prepare for a successful opening. We work to ensure the dealerships investment supports theirs and the OEM’s brand vision, and provides the experiential deliverables of the image design at every touchpoint.
Ideally, early. The greatest impact comes when we are involved during planning or design development- but we add value at any phase. Whether you are breaking ground, mid construction, preparing to open, or recently opened; we help your to identify opportunities and operate with confidence- delivering a renewed experience for your team and customers.
In some cases, yes, this is possible, our services are a hybrid, combining, virtual and on-site. Much of our onboarding is done remotely, and some aspects of assessment can also be done remotely, however, workshops are conducted in-person.
This service is tailored specifically for each dealership, based on their project, and desired outcome. The FPD Framework is based on a retainer model, whereas Arreis serves as the dealership’s partner throughout the project. We map operational zones, customer and team journeys, identify efficiency opportunities, and more- culminating actionable design recommendations that enhance performance and experience, leveraging the design to maximize ROI.
The OXP workshop activates culture and connection. We align your leadership team, define service behaviors, and strengthen how your people deliver your brand promise- In-store, online and remotely. It is hands on, high energy, and outcome driven.
Both. Arreis collaborates with the OEM design and facility teams to ensure dealer projects align with brand standards and real-world operational needs. We act as a bridge- translating the design intent into operational performance so everyone wins and there is unity in the brand image.
Yes. Our frameworks scale seamlessly for dealer groups managing multiple brands or locations. Whether it is a flagship store, satellite facility, or multi-rooftop location, Arreis works to help support your facility investment using our framework to help you leverage your faclilty design and redefine your team and customer experience.
Dealers see measurable savings from minimizing costly rework and change orders during construction. Other ROI measurables are through improved customer satisfaction scores, customer feedback- loyalty & retention scores, employee retention, and increased utilization of operating systems. Our goal is simple: turn your facility and your people into performance assets that grow revenue and brand equity.
