Performance Design for automotive retail.
What We Do
Arreis designs the second blueprint.
Arreis is a Performance Design firm built specifically for automotive retail. We specialize in realizing the opportunities created by a facility project, by informing the decisions that determine how a dealership performs and is experienced by customers, employees, and the market.
Architects design the building. The OEM defines the brand standards.
Arreis designs what the market remembers: The Performance Architecture™.
The building is the first blueprint. The Performance Architecture is the second. One determines what gets built. The other determines how everything within performs.
The building is the first blueprint.
Arreis designs the second.
The SECOND BLUEPRINT
The second blueprint defines what the building cannot: how the dealership performs and is experienced within it.
The facility is the Convergence Point. It is the single space where the OEM's brand standards are expressed and where the dealer's operations is delivered. It's where the market experiences them together, and ultimately defines how both are remembered.
Each brings something essential. The second blueprint is what aligns all three: designing how the brand is expressed, how the operation delivers, and how the market experiences and remembers the Distinctive Dealership.
That is Performance Design™. That is the blueprint Arreis designs.
The facility is the physical investment. The operation determines the return.
THE CONVERGENCE POINT
Three stakeholders. One facility. One opportunity to design how all three perform within it.
The second blueprint begins with understanding what each stakeholder brings to the Convergence Point, and what all three require from it.
When all three are designed to perform together, the facility delivers on everything the investment was built to create.
OEM
BRAND STANDARD
The OEM defines what the brand must be: the standards, the requirements, and the promise the facility investment is built to express.
The second blueprint designs how that promise is fulfilled through the operation within it.
DEALER
OPERATIONS
The dealer leads the business that must deliver the brand promise every day.
The second blueprint designs how the operation performs; across people, processes, and every customer interaction so the facility and the brand are experienced as one.
MARKET
EXPERIENCE
The customers, the community, and the industry will define whether the facility investment performed.
The second blueprint designs the experience they remember, and the reputation that follows.
Return. Refer. Remain.
These are not created by chance. They are what the market delivers when all three perform as one. They are the measurable outcomes of a Distinctive Dealership.
01
FPD™
Facility Performance Design™
The facility creates the opportunity. Performance Design determines what it becomes.
Facility Performance Design aligns the physical environment with the Performance Architecture. The physical environment is intentionally aligned to support how the dealership is intended to operate, compete, and be recognized
The result is a facility that performs as intentionally as it was designed.
The second blueprint is designed through two disciplines
THE DISCIPLINES
02
OXP™
Operational Experience Design™
The Operation Determines How the Dealership Is Remembered.
Operational Experience Design translates the Performance Architecture into a fully executable operating model. People, Operations, Technology, Product, and Experience are intentionally connected and designed to perform as one- before the first customer walks through the doors.
The result is one Distinctive Dealership where the standard becomes visible through consistent performance.
THE METHODOLOGY
Four phases. One Performance Architecture™.
Intentionally sequenced. Each phase builds on the one before it.
Every Arreis engagement follows the same four-phase methodology. Not because it is convenient. Because the sequence matters. Each phase builds on the one before it, producing a Performance Architecture™ that every person understands and consistently delivers before the first customer walks through the doors.
DISCOVER
Define the opportunity before decisions are finalized.
The Discover phase surfaces possibilities that are difficult to see while leading a successful, active business.
The dealer's vision is defined, opportunities are identified, and the foundation of the Performance Architecture™ is established.
This is where the second blueprint begins to take shape.
DESIGN
Design how every Defining Element performs together.
The Design phase translates vision into an operational blueprint.
People, Operations, Technology, Product, and Experience are intentionally designed to function as one, not as individual improvements, but as a connected Performance Architecture™.
This is where intention becomes structure.
ALIGN
Build the infrastructure before opening day.
The Align phase takes the Performance Architecture™ from design to ready. Every Defining Element, every role, and every process is aligned to one standard before the Impression Window™ opens.
This is where intention becomes infrastructure.
What Happens
Testimonials
When a Dealership Opens Ready
"Kelley Reis has been pivotal in our staff training and preparation for our new GRD facility. She combines an experience-based understanding of retailing with an ability to communicate with and train dealership staff in the finer points of hospitality and guest service. Kelley engages and encourages staff in meaningful ways and helps them think through all aspects of guests service. She is also very thoughtful in demonstrating how to use the GRD facility’s uniqueness when welcoming guests. Best of all, she never loses sight of the ultimate goal: to sell a Genesis vehicle."
Marsha M. Shields
Dealer Principal - Genesis of NW San Antonio
"Kelley Reis is quite possibly the finest consultant our dealer group has ever worked with. Kelley’s knowledge of our industry is second to none. She was able to identify areas of opportunity and suggest practical solutions. It is clear she has significant experience working in retail automotive and applied her experience to create action plans to create a better customer experience that were embraced by our entire staff. Our dealership’s customer experience scores now rank at the top of the region. Rarely do you find a consultant that is embraced by the an entire dealership."
Ryan Fitzpatrick
Fitzpatrick Dealership Group
"The Arreis Corp team completely upgraded the layout of our dealership! The flow is both more customer centric and employee centric. Everything was perfectly placed with intentionality to not only give a cleaner and more modern appearance, but to seamlessly transition to the next step in the selling process. We have found the layout to be more efficient for both our staff and our clients. We HIGHLY recommend The Arreis Corp to help your dealership maximize productivity in today's retail environment."
David Farner
General Manager - Westshore Honda
We have helped dealer clients representing these OEM’S
Start the Conversation
The build has a team. The performance needs one too.
Your facility project is already in motion. The question is whether your performance is designed before it opens, or corrected after.
Arreis works alongside your project from the start. The second blueprint takes time to design. The earlier the conversation, the more we can protect.
Each year, a select number of projects are accepted. Every engagement receives the full attention that a Distinctive Dealership requires.
Start the Conversation
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OEM Experience
Lincoln | Hyundai | Genesis | Honda | Ford and expanding