About Arreis
Operational Experience & Facility Performance Design for Automotive Retail
Redefining Experience. Leveraging Design.
Arreis was built from inside automotive retail. We understand the operational pressures, performance expectations, and capital investment required to construct or remodel a dealership facility.
We work alongside our dealer partners to integrate their operational vision directly into the design plans- aligning workflow, technology integration, customer journey mapping, and team readiness before the building opens. This proactive alignment mitigates costly oversights and post-open retrofits, protecting both capital and momentum.
The outcome is a facility built as a true operational asset- positioned to drive growth, support modern retail execution, elevate the customer experience, and equip teams to operate with clarity and confidence from day one. Performance is intentional. ROI is engineered.
Integrated During Construction.
Activated Before Opening.
Dealership performance is determined long before the ribbon cutting- and refined immediately after opening.
Arreis engages at two critical inflection points.
During planning and active construction, we embed operational strategy into the design process- aligning workflow, technology integration, space utilization, and team readiness before the facility is complete.
As dealerships approach opening or begin operating in a new environment, we activate the operating model-optimizing flow, clarifying processes, integrating technology, and ensuring teams are prepared to deliver a modern, elevated retail experience.
Whether before the build is finalized or immediately after opening, the objective remains the same:
Ensure the facility performs as a strategic operational asset from day one.
Where Dealerships Lose Performance and Don't Realize It
New facilities often open with strong momentum- but hidden inefficiencies surface quickly when operational alignment is incomplete.
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Service capacity expanded without true throughput optimization
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Delivery areas built but under-activated
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Technology installed without workflow integration
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Customer journey expectations elevated- but team execution inconsistent
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Square footage increased without improved efficiency or output
None of these issues stem from poor construction.
They stem from operational strategy not being incorporated into the design planning process.
Arreis closes the gap- ensuring the physical environment, operating model, and team execution work together to deliver performance from day one.
Facility Performance Design (FPD)
Facility Performance Design ensures the building and design layout are engineered to reflect the dealer's operational vision while maintaining OEM brand standards.
Performance expectations are incorporated into the design planning process, so the investment is protected and the facility functions as a strategic operational asset.
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Workflow and space utilization strategy
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Service drive and delivery center activation planning
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Technology infrastructure alignment within the facility
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Construction-phase operational integration
Operational Experience Design (OXP)
Operational Experience Design activates the dealer's operational vision by aligning workflow, people, process and facility design intentions to deliver a modern retail experience. This not classroom training or a traditional workshop. It is hands-on, interactive, and built directly into the dealership facility- preparing teams to work with confidence and clarity from the moment the doors open.
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Customer journey mapping and activation
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Cross-department process alignment
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Team readiness and execution standards
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Post-open performance optimization
Design becomes the platform.
Execution becomes the differentiator.
Together, the investment performs.
Arreis Approach
OUR APPROACH
Arreis Approach
Dealers invest millions into their facilities, often realizing the space does not support how the business actually operates. Operational planning is often overlooked, change orders pile up, retrofits become costly, and teams are left to adapt on the fly.
At Arreis, we’ve built a different approach, every engagement begins with a strategic lens. We integrate wherever you are in your facility enhancement process.
Our strategy aligns your operational goals with the manufacturer’s design intent, optimizing your investment. We map real-world workflows into the floorplan, define employee processes, identify key engagement touchpoints to connect with customers, technology integration, building alignment from the ground up to establish your dealership as a community destination.
The result is a smarter facility launch, stronger team readiness, and a customer experience that reflects intentions, efficiency and your brand promise at every turn.
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PLAN
Every great facility begins with intention.
Dealers invest millions into their facilities, often realizing the space does not support how the business actually operates.
At ARREIS, we start by aligning strategy with design. We take the time to understand goals, workflows, and pain points before construction begins. By planning through an operational lens, we eliminate inefficiencies and ensure your space is built to perform.
OPTIMIZE
Turning vision into operational alignment.
Once your strategy is in place, we refine every layer: people, processes, and space.
Our optimization process bridges the gap between manufacturer design intent and real-world use.
We align technology, training, and flow so your investment works at full potential.
PERFORM
Built to perform from the ground up.
When your plan and systems align, your team performs with purpose.
We help you execute with confidence, ensuring every customer interaction reflects your operational goals and brand promise.
The result is a facility that runs efficiently and delivers measurable results every day.
ABOUT OUR FOUNDER
kELLEY REIS
My automotive journey began in 1999, and over the span of nearly two decades, I advanced my career from sales to various leadership capacities, supporting variable and fixed operations.
Since 2016, I have served as an automotive industry partner dedicated to delivering innovative, motivating, and measurable strategies for individual and enterprise growth.
My journey continues and is driven by a deep-rooted appreciation and passion for the automotive industry, and the human experience. The intricacies of our automotive industry continue to evolve, and people’s expectations are being propelled by the increasing desire to experience something different and meaningful.
Combining my professional experiences, and passions, Arreis is embarking on an innovative initiative to redefine the automotive industry by leveraging the design of facilities, assessing operational processes, and developing a holistic approach complimenting the brand and dealership vision, to deliver a new customer-centric perspective of the automotive industry.
Past & Present Automotive OEM Partners: Ford, Lincoln, Hyundai, Genesis, Volvo, Subaru, Mercedes Benz, BMW
My husband and I recently celebrated 25 years of marriage, which has blessed us with a daughter, 2 sons, and 2 granddaughters. We enjoy our life in the northern suburbs of Atlanta, Georgia, with our English bulldog.
My passions are family, world travel, food, wine, golf, and exploring nature through walking, running, hiking and snow skiing.