Performance Design

Part 1 of 4: The Payoff of Intentional Design What is easy to miss about disruption: by the time most industries decide it is worth taking seriously, the experiment has already been running for a decade. The results are in. The market has already voted. The automotive franchise system has been watching CarMax, Carvana, and Tesla for over 20 years. Watching. Debating. Writing conference presentations about them. And largely deciding they are interesting, but not existential. M

Before a new dealership facility opens, the dealer principal's most important job isn't managing construction logistics. It's designing the standard the dealership will open with. The construction phase is the best window a dealer has to define how the team will operate, how customers will be received, and how the market will recognize them — starting on day one.