Distinction is the result of design. Learn what separates dealerships customers drive past competitors to reach, and the five elements behind it.

Before a new dealership facility opens, the dealer principal's most important job isn't managing construction logistics. It's designing the standard the dealership will open with. The construction phase is the best window a dealer has to define how the team will operate, how customers will be received, and how the market will recognize them — starting on day one.